Blog
How to Check Whether ChatGPT Recommends Your Business: A Repeatable Measurement Framework
There is a question I hear increasingly often in conversations about online visibility: "If someone asks ChatGPT to recommend a product or service like mine, will my business appear in…
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llms.txt: Does It Actually Help with GEO, or Is It Just Another SEO Trend?
Every time something changes in search, a new list of supposedly essential website optimizations seems to appear almost immediately. Some eventually become established best practices. Others disappear within a few…
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GEO: How to Optimize Your Website for Citations in ChatGPT, Gemini and Perplexity
For years, when a client asked me how to improve their website's visibility, the starting point was fairly straightforward: understand what people were searching for on Google, look at which…
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L’Identità: 70 students build an e-commerce for a pasta maker with AICEL
On 31 May 2023 the online newspaper L’Identità published an article on Rete di scuole per il lavoro, the project run by AICEL, the Italian e-commerce association, with Anpal Servizi:…
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Rete di scuole: 70 students present an e-commerce project at the Chamber of Commerce of Salerno
On 30 May 2023 the Chamber of Commerce of Salerno hosted the final event of Rete di scuole per vendite in rete, the school-to-work project promoted by AICEL, the Italian…
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Interviewed by Avvenire on the Omnibus Directive
On 4 January 2023 Avvenire, one of Italy's national daily newspapers, published an article by Antonio Petrucci on the Omnibus Directive, the new European rules protecting online shoppers. The article,…
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Webinar: Google My Business and e-commerce, what opportunities?
On 26 March 2021 I hosted a webinar for AICEL, the Italian e-commerce association, on a tool that many online shops still underestimate: Google My Business, now known as Google…
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Ueppy School: web marketing training in Bormio
On 23 May 2019 the local newspaper Prima La Valtellina wrote about Ueppy School, a two-day web marketing course held at the Sala Zen of Bormio Terme, in the heart…
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“Noi restiamo al Sud”: business event in Naples
On 29 April 2019 the local news site TuttoGolfo reported on the great success of “Noi restiamo al Sud” (We stay in the South), the business event held on Saturday…
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Speaker at the Consorzio Industriale del Lazio
I was one of the speakers at the workshop “Scopri il metodo per uscire dalla guerra dei prezzi” (Discover the method to get out of the price war), held in…
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