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How to Check Whether ChatGPT Recommends Your Business: A Repeatable Measurement Framework
There is a question I hear increasingly often in conversations about online visibility: "If someone asks ChatGPT to recommend a product or service like mine, will my business appear in…
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llms.txt: Does It Actually Help with GEO, or Is It Just Another SEO Trend?
Every time something changes in search, a new list of supposedly essential website optimizations seems to appear almost immediately. Some eventually become established best practices. Others disappear within a few…
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GEO: How to Optimize Your Website for Citations in ChatGPT, Gemini and Perplexity
For years, when a client asked me how to improve their website's visibility, the starting point was fairly straightforward: understand what people were searching for on Google, look at which…
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