I was one of the speakers at the workshop “Scopri il metodo per uscire dalla guerra dei prezzi” (Discover the method to get out of the price war), held in Gaeta at the offices of the Consorzio per lo Sviluppo Industriale del Sud Pontino, today part of the Consorzio Industriale del Lazio.
The event was organised by Pasquale D’Arco on behalf of Neocomm, a company based in Spigno Saturnia, with the partners LinkWireless and Archimede Startup, and was addressed to all the entrepreneurs of southern Lazio.
Getting out of the price war
The main speaker, Salvatore Papa, founder of Starlab Group, gave an overview of how the market is changing and shared the marketing strategy he used to get his own company out of the price war, showing how its online presence was the lever that allowed it to grow and become a reference point in southern Lazio.
In my talk, as a web marketing consultant and SEO specialist, I explained how, starting from what customers actually look for and prefer, Salvatore Papa and I were able to create first a product and then a brand. It is a method I still believe in: listening to the market before investing, and using data to decide where to put resources, instead of competing only on price.
The event also included talks by Maurizio Granata of Archimede Startup, who opened the meeting on the importance of innovation and of using the web to increase turnover, architect Luigi Pensiero, who presented his “Arthink book” furniture project, and Emanuele D’Avenia, an expert in events and strategic marketing, on the importance of standing out in the market.