On 31 May 2023 the online newspaper L’Identità published an article on Rete di scuole per il lavoro, the project run by AICEL, the Italian e-commerce association, with Anpal Servizi: “Rete di scuole per il lavoro con l’Aicel: in Campania 70 ragazzi realizzano l’e-commerce per un pastificio”.
The article tells how 70 students from four secondary schools in Naples, Torre Annunziata and Salerno, supported by Anpal Servizi and by a web marketing specialist, designed and built an e-commerce site for Pastificio La Fazenda, a pasta maker in Pagani. It was the second edition of the project, after the 2022 pilot in Calabria.
I worked on the project as AICEL’s head of communication and marketing, helping the students on the digital side: building the online shop, promoting it and planning how to sell online. It is a project I am particularly proud of, because it brings e-commerce skills directly into schools and gives students the chance to work for a real company.
Read the full article on lidentita.it (in Italian) or the related news on the presentation at the Chamber of Commerce of Salerno.