On 29 April 2019 the local news site TuttoGolfo reported on the great success of “Noi restiamo al Sud” (We stay in the South), the business event held on Saturday 27 April at the Sala Manzoni of the Hotel Tiempo, in the business district of Naples.
The event was organised by Playzone Italy, a brand of Starlab Group active in the leisure sector with franchises across Italy, together with its official partner Master Project, a consultancy specialised in subsidised finance. About 200 young people from several southern regions, including Campania, Puglia and Sicily, came to find out how to start a business without leaving the South.
Funding and marketing for new businesses
Entrepreneur Salvatore Papa presented his team, which explained how to use “Resto al Sud”, the public funding scheme for new businesses in southern Italy, and what a start-up needs on the marketing side to succeed. I was part of that team, introduced as an SEO and SEM specialist, advertising consultant and communication and marketing expert.
Alongside me were subsidised finance consultants Alfonso Consalvo and Antonio Picone, Antonio Poccia, consultant for the development of play-area franchises, strategic marketing expert Emanuele Davenia, entrepreneur and publisher Pasquale D’Arco and Danny Papa, project manager at Starlights.
Read the full article on tuttogolfo.it (in Italian).