On 26 March 2021 I hosted a webinar for AICEL, the Italian e-commerce association, on a tool that many online shops still underestimate: Google My Business, now known as Google Business Profile.
Google My Business is often seen as something for local shops and restaurants only. In this webinar I showed how it can also be a valuable, and free, source of visibility for e-commerce businesses.
What the webinar covers
- The latest news on Google My Business and how it has evolved
- How to get free visibility on Google Search and Google Maps
- How to manage product listings directly on the business profile
- How to integrate Google My Business with Google Merchant Center to show your products to more potential customers
The webinar is in Italian and lasts about 45 minutes. You can watch the full recording below.
If you run an online shop and want to find out more about AICEL and the benefits for its members, visit aicel.org.