On 23 May 2019 the local newspaper Prima La Valtellina wrote about Ueppy School, a two-day web marketing course held at the Sala Zen of Bormio Terme, in the heart of the Alps.
The course, organised by the web agency Ueppy, was dedicated to local businesses and tourism operators and was attended by more than thirty people. Over the two days the programme covered the main tools of digital marketing: web analytics, SEO, paid campaigns on Google Ads, Facebook and Instagram.
My sessions
I led two sessions. On the afternoon of the first day I spoke about Google Ads: how paid search campaigns work, how to choose the right keywords and how to measure the return on what you invest. On the second day I focused on Facebook, showing how businesses and tourism operators can use it to reach the right people and turn their page into a real channel for bookings and customers.
Training is one of the parts of my work I enjoy most: seeing entrepreneurs leave a classroom with ideas they can put into practice the very next day is always rewarding.
Read the full article on primalavaltellina.it (in Italian).